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The Unknown Land
Prime Video x Hanna Social Campaign
For the release of the new Amazon Prime Original, Hanna, we sent Canadian influencers on a high stakes mission around Toronto to find the show's protagonist and namesake before the CIA could get to her. Drawing inspiration from the series itself, we crafted a narrative of clues and challenges for the teams to follow until they uncovered a secret screening of the first two episodes of the show. The influencers brought their audience along for the ride via Instagram stories, videos and static posts, engaging them to solve problems and uncover clues in the hopes that they could #trackhanna first.

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