With RBC in the process of creating its Future Launch Platform, the bank wanted to connect meaningfully with its Gen Z audience and earn their trust as a thought leader on the future of work. To do that we created The Youth Voice - a platform that wouldn't just talk to young people, but one that would actively engage and collaborate with them. Working with a diverse set of young influencers, we brought them together to explore the future of work, their place in it, and amplify their voices and opinions.